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Does your marketing make you as hard to find as 'Where's Wally'?

Wally is hard to find

When my children were younger they enjoyed a good book and none more so than the Where's Wally series. Wally is a boy dressed in stripy top and a bobble hat who is hiding on the busy scenes within the pages of the books. We would enjoy spending time searching the pages to find Wally – not always an easy task.

We'll give you a Shiner!

Print Shiner on Black Solids

We are not threatening violence…

Many print designers will be familiar with the term ‘black shiner’. A black shiner is generally applied to large areas of black solid colour on a CMYK print run. It involves adding 40% tint of Cyan under the black ink. 

…just richer black solids on your print.

How Formara helped raise over £130,000 and gain 154 NEW donors

Record Results from UCL donor mailing

With Formara's help, UCL Alumni campaign becomes their most successful campaign to date. As a result, over 100 new students will fulfil their ambitions of studying at one of the best Universities in the word.
Here's the view of UCL's Head of Regular Giving.

Following the 'Cheese Sandwich' Principle to improve Return on Investment (ROI) of your direct mail

Find out how a cheese sandwich can help improve response rates and return on investment for your direct mail


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