We know Personalised Printing Works!
Many studies on the effect of personalised printing have been published. Organisations like CAP Ventures and several marketing organisations, have found that personalisation is more effective than similar forms of mass communication.
· Response rate - average increase 34%
· Average order size/ Value of order increase 25%
· Repeat orders/ Retention increase 48%
· Response time increase 35%
· Revenue / Profit increase 32%
Personalised printing has proven to lead to a higher response rate, a faster response time, better content retention, more orders, and an increased order size.
The bottom line is that it will generate more revenue
and profit.
Levels of Personalisation
Personalisation can be done on different levels. On a most basic level, the static information remains the same and only a name and address is customised per letter. This is commonly referred to as a "Mail Merge" application.
At Formara whilst we can offer the basic mail merge facility we can also produce more complex forms of personalisation comprising variable text and images, with variable lengths and sizes. All this can be printed in full colour for maximum impact! The more the communication is related to the interests of the recipient, the more likely it is that they will read it, remember it, and act on it, leading to:
· Greater Response Rates
· Increased Market Share
· Improved Customer Loyalty
Typical documents ideal for Personalised Printing are:
· Brochures
· Leaflets
· Newsletters
· Customised Catalogues
· Postcards
· Coupons/Tickets
· Numbered documents
· Letters
· Invitations
· Membership Packages
· Award certificates etc.
Formara has a dedicated team of specialists ready to help you benefit from personalised printing. Give us a call today for more information and the easy route to improved results.
